Signature Applications and Registrations

Trademark applications (and registrations) provide you with resources to protect your business and investment; in realization they will become your best business asset. There is a common misconception that registering a company, purchasing the fields and registering for tax purposes provides you with the legal rights to protect your brand. This just isn’t the case; only a registered trademark can provide you with the legal backing to secure your venture and its future treatments.

Questions often arise on whether to register a logo. The simple answer is that it is imperative, providing the only form of protection that provides exclusive legal rights added with the company trademark for your specific goods and services, both in the offline and online environments; affording the business the option to stop others from together with your brand and potentially damaging the reputation of the actual.

In respect to a trademark application, numerous aspects surrounding the brand and image of the company can be protected. Incorporate logos, phrases, taglines, colours, fonts and images. Furthermore, trademarks are registered for particular goods and alternatives. The inclusion of a written description of the business’ offerings provides the legal specifics of a security program. It is important that the range of goods and/or services that enterprise produces is correctly classified into one of the 45 separate categories available.

It is important to spotlight that trademark applications are country specific. For instance, this means that in case you have a trademarked business in New Zealand that happens to be trading, or is proposing to trade, in Australia you should protect vehicles and business conception in australia too. Having rights into the brand, logo and product offerings in New Zealand does not mean you have got the same rights in Australia; a separate trademark application must be entered.

The process of a trademark application in both mentioned countries is very similar; however, there are longer confirmation times when applying for an Australian based trademark. The trademark application process in both countries are registered on a ‘first to file’ basis, which means that if another business or individual files a trademark application prior to your own, then they may gain the legal rights to use the trademark. Once software package is received, the trademarks office examined the application, searching for any potential issues in the application itself. It is then advertised for what is termed an ‘opposition period’, which enables other to lodge a complaint or objection re the utilization of. However, objections are rare and the majority of trademark status objected applications progress straight through to registration. The particular trademark registration is approved, the business will receive certification and approval staying the exclusive user of the specified trademark for the range of goods and services went for under the application.

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